End of March is when Paris Fashion Week terminates the worldwide fall-winter collections season. From now it is also when the Metaverse Fashion Week starts.
From March 24 to 27 Decentraland will host a series of events: virtual catwalks, exhibitions, games, panels and parties, all dedicated to the Digital Fashion and Web3.
Traditional fashion will be represented by the brands like Dolce&Gabbana, famous for presenting NFT pieces at last year’s Alta Moda, Dundas, Etro and Phillip Plein, all willing to catch the diversification train and show off their label in the metaverse. However, in the digital fashion realm their sartorial know-how is likely to give in to the 3D rendering skills of the native digital brands like The Fabricant and DressX. Native digital brands also tend to have more imagination: they have been born in the digital space without physical limits.
We are very early though, and like Decentraland itself, the Metaverse Fashion Week has still a long way to go. Some of the big luxury names like Givenchy, Gucci or Balenciaga have been toying with digital fashion/NFTs, but did not present a collection this time.
Digital fashion also needs more compatible DApps and Apps that will allow users to sport their digital clothes: from video conferences to games or social networks.
A start has been made, though, and digital fashion is definitely becoming an industry of its own.