UNICEF to use NFTs for fundraising

NFTs are good for many things: securing ownership, allowing access to borderless markets, creating communities…

Exploiting all these qualities can take charity fundraisers to a whole new level: issuing an NFT collection can help target a worldwide group of donators, who instead of a boring (and forgeable) certificate will get a piece of digital art commemorating their contribution.

Such an NFT will also allow people who share the same values to get together and – why not? – create a fertile ground for other good initiatives.

International children’s fund UNICEF must have understood that: with the help of data visualization artist Nadieh Bremer the fund will issue a collection of NFTs called “Patchwork Kingdoms”, celebrate its 75th anniversary. The profits will go to its Giga project, aiming at bringing Internet connection to schools that don’t have it, in order to “fast track young people’s access to educational resources and opportunities”.

The NFT visuals represent real data on schools’ connectivity:

“Each Patchwork Kingdom has a world ‘above’ representing connected schools and a world ‘below’ representing unconnected schools. The squares in the hidden pale “reflection” city represent a lack of connectivity contrasted with the “vibrant” connectivity in schools in the upright city. Data is the “paint” Bremer uses to show how many children are still in need of life-changing connectivity.”

1.3Bn children in the world do not have access to the Internet and all the possibilities it provides. UNICEF’s NFTs will help change that.