Annual playoff championship game of the National Football League, Super Bowl is the most watched event in America, regularly gathering around 100 million viewers and featuring the most spectacular artist performances. It also has the most expensive ads: this year’s 30-second slot cost around $6.5M.
Despite the price, this year a total of 4(!) companies debuted with crypto advertising at the Super Bowl: a hilarious FTX ad, an inspiring eToro ad, a motivating Crypto.com ad and a simple QR code from Coinbase that silently moved across the screen, promising $15 in crypto to the new subscribers. The latter proved to be an immediate success: the sudden influx of heavy traffic caused Coinbase website to crash temporarily.
? In addition, the lineup for the traditional halftime performance – Dr Dre, Snoop Dogg, Mary J Blige, Eminem, 50 Cent and Kendrick Lamar – rejoiced not only those born in the 80s and 90s, but also crypto fans. Snoop Dogg is a notorious NFT collector, who also participated in numerous metaverse projects. Eminem is a happy owner of Bored Ape # 9055.
Why is this important? These celebrities have a massive fan base, who may learn about the #NFT existence from them. Of course, this awareness must be solidified with a real knowledge of how crypto works – but that’s a start.