Nike and Adidas going to the Metaverse

Metaverse is not only the alternative reality where people can reinvent themselves as they wish, it is also a brand-new marketing playfield for consumer brands, offering them new ways of connecting with their customers.

In the sport gear world it is already obvious.

? Last week Nike presented Nikeland – a virtual space within the Roblox metaverse where users can play, socialize… and buy virtual Nike products ? Moreover, it also offers a toolkit, allowing users create their own mini-games from interactive sports materials.

? Unsurprisingly, Nike was soon followed by Adidas, who announced yesterday the acquisition of a plot of land in TheSandbox – another blockchain-based metaverse. Unlike Nike, nothing is built yet, the company inviting “all of the original thinkers and do-ers to design our future together”.

A whole new economy is about to appear in the metaverse, and the first movers advantage will be huge ?