Crypto adoption is about to receive a very serious boost.
Thousands of banks and millions of merchants on the Mastercard payment network will soon be able to easily add crypto to their services, be it a Bitcoin wallet, giving rewards in crypto or convert loyalty points to crypto.
To do that Mastercard is partnering with Bakkt, crypto trading and custody platform for institutions, whose shares have risen 100% since the news broke out yesterday.
With crypto-as-a-service, the payment giant will make an important step into assuring it won’t be left behind by its main competitor VISA, which has also heavily invested into integrating crypto into its services.